Why use this approach?
We use pictures and conversation to bring strategy to life. We do it for ten reasons, because it means we can:
- Test and help create alignment amongst leadership
- Engage different teams in creating the narrative
- Link major themes clearly
- Appeal to a wide range of learning styles
- Convey a lot of information quickly
- Make strategy visually attractive
- Encourage debate and dialogue
- Open the conversation to all employees at every level, in every language and in every culture
- Help leaders and managers and employees tell their story
- Make it memorable so people get it and use it every day