Why use this approach?

We use pictures and conversation to bring strategy to life. We do it for ten reasons, because it means we can:

  1. Test and help create alignment amongst leadership
  2. Engage different teams in creating the narrative
  3. Link major themes clearly
  4. Appeal to a wide range of learning styles
  5. Convey a lot of information quickly
  6. Make strategy visually attractive
  7. Encourage debate and dialogue
  8. Open the conversation to all employees at every level, in every language and in every culture
  9. Help leaders and managers and employees tell their story
  10. Make it memorable so people get it and use it every day